Feng Huang Wang·2025-08-05 11:56Group 1 - The core strategy for the upcoming promotional season "The First Cup of Milk Tea in Autumn" involves collaboration between Ele.me and Meituan, with Taobao aiming for a significant order surge during the period from August 7 to 9 [1] - Taobao has set a target to achieve 100 million orders during the promotional period, although this has been denied by Taobao officials [1][2] - Meituan is focusing on strengthening relationships with regional tea brands through "new product launches" during the promotional season, without setting specific order targets [1][3] Group 2 - Taobao has reported stable order volumes exceeding 90 million on multiple Saturdays, indicating a strong performance leading into the promotional period [2] - Meituan's strategy appears to be more about leveraging marketing opportunities to deepen brand relationships rather than aggressively competing for order volume [3] - Meituan is actively engaging with leading tea brands to secure inventory and promote new product launches during the autumn promotional season [3]