伽马数据：2025年上半年中国流水TOP100移动游戏买量成本增长86.6%

Core Insights - The report by Gamma Data indicates that the user acquisition cost for the top 100 mobile games in China will increase by 86.6% in the first half of 2025 [1] - In 2024, 70% of the revenue growth for leading Chinese listed gaming companies is expected to exceed that of overseas companies by 22.1 percentage points [1] - Among the top 50 global listed gaming companies in terms of revenue in 2024, 34% of their income will come from China [1] - More than 60% of the major listed gaming companies are experiencing a decline in net profit [1] - A significant 83.5% of top mini-program games are sourced from non-listed gaming companies [1]