Allbirds Commemorates a Decade of Comfort, Style and Sustainable Design with New Wool Runner NZ

Core Insights - Allbirds celebrates the 10th anniversary of its iconic Wool Runner by launching the Wool Runner NZ, a modern reinterpretation of the original shoe that emphasizes comfort, design, and sustainability [1][3][8] Company Background - Allbirds was founded in 2015, with the Wool Runner being its first product, which gained popularity through a successful Kickstarter campaign [2][10] - The brand focuses on using natural materials, such as Merino wool, tree fiber, and sugarcane, to create comfortable footwear [10] Product Details - The Wool Runner NZ features a wool-blend upper and a new dual-density insole called Allbirds Featherbed™, designed for enhanced comfort [4][5] - The shoe maintains a minimalist design while incorporating sophisticated details like updated eyelet construction and concentric outsole design [6] - It will be available in full and half sizes for both men and women, retailing at $110 USD starting August 5, 2025 [9] Design Philosophy - The redesign was led by Chief Design Officer Adrian Nyman, focusing on blending iconic comfort with refined simplicity and sustainable materials [3][5] - The "NZ" in the product name pays tribute to Allbirds' origins in New Zealand, where the brand was founded by Tim Brown and Joey Zwillinger [7] Marketing and Future Plans - In conjunction with the product launch, Allbirds is enhancing its e-commerce experience and rolling out advertisements in major cities like New York and San Francisco [8] - The company aims to continue its commitment to sustainability and innovation as it moves into the next decade [8]