Fox(US:FOX) CNBCยท2025-08-05 13:36Core Viewpoint - Fox Corp. is set to launch its direct-to-consumer streaming service, Fox One, on August 21, priced at $19.99 per month, with free access for pay TV subscribers [1][2]. Group 1: Streaming Service Details - Fox One will feature the entire Fox TV portfolio, including live sports like NFL and MLB, as well as news programming from Fox News and Fox Business [2]. - The service will not provide exclusive or original content, with most costs attributed to overhead, marketing, and technology [3]. - The company aims for modest subscriber expectations for Fox One [3]. Group 2: Market Position and Strategy - Fox has been slower than competitors in entering the streaming market, having previously launched Fox Nation and Tubi but lacking a full direct-to-consumer offering [4]. - The company intends to bundle Fox One with other streaming services while being cautious not to disrupt the pay TV ecosystem further [5][6]. - Fox's content portfolio primarily consists of sports and news, which has helped mitigate the impact of cord-cutting trends affecting other media companies [5]. Group 3: Financial Performance - Fox reported total revenue of $3.29 billion for the most recent quarter, reflecting a 6% increase year-over-year [8]. - Despite a weak advertising market for non-live sports content, Fox's advertising revenue rose by 7%, driven by growth from Tubi and stronger news ratings [9][10].