Hang Zhou Ri Bao·2025-08-05 13:37Core Viewpoint - Alibaba is launching a new membership system that integrates its various platforms, including Ele.me, Fliggy, and Hema, to provide comprehensive benefits across shopping, food delivery, travel, and more, enhancing the 88VIP user experience [1][3]. Group 1: Membership System Overview - The new membership system will connect multiple Alibaba resources, covering a wide range of consumer needs such as dining, entertainment, and travel [1]. - The 88VIP membership, initially launched in August 2018, has evolved to offer various discounts and benefits across Alibaba's ecosystem, now exceeding 50 million members as of the recent 618 shopping festival [6]. Group 2: Strategic Business Move - The integration of Ele.me and Fliggy into Alibaba's e-commerce business group marks a significant shift towards a comprehensive consumer platform strategy [3]. - Hema has begun promoting the 88VIP membership with a campaign offering 90 days of free Hema X membership, which includes various discounts and benefits [3]. Group 3: Membership Pricing Structure - The pricing for 88VIP varies based on user activity, with a standard fee of 88 yuan per year for users with a "taoqi" score of 1000 or above, while those below this threshold must pay 888 yuan [6].