Core Insights - The summer season has seen a surge in consumption driven by new models and scenarios, igniting the summer economy [2] - Harbin is transforming its tourism from a winter-centric model to a year-round attraction by enhancing its historical and cultural offerings [4] - Various regions are capitalizing on their ecological resources to develop summer tourism projects, particularly in Inner Mongolia [6] Group 1: Summer Tourism Trends - The demand for summer vacation spots remains high, with many tourists seeking cool retreats [4] - New indoor activities such as indoor skiing and surfing have gained popularity, with booking volumes for these experiences doubling compared to last year [7] - The emergence of diverse nighttime consumption markets is evident, with a 20% increase in nighttime ticket bookings this summer [9] Group 2: Cultural and Health Events - The first Traditional Chinese Medicine Cultural Night Market in Mudanjiang attracted significant public participation, showcasing health services and consultations [11] - The integration of cultural events with tourism is enhancing local economies and drawing crowds [11]
解锁新玩法 激发夏日文旅火热活力
Xin Hua She·2025-08-05 13:36