OUTFRONT IGNITES THE NEXT ERA OF OUT-OF-HOME BACKED BY STRATEGIC HIRES OF JIM NORTON, MARK BONANNI, AND BRAD ALPERIN IN KEY SALES ROLES

Core Insights - OUTFRONT is enhancing its sales leadership and organizational structure to better support clients through strategic thinking and creative solutions [1][6] - The company aims to deliver impactful in-real-life campaigns that resonate with audiences [1][6] Leadership Changes - Jim Norton has been appointed as EVP, Chief Revenue Officer, Enterprise, bringing over 25 years of experience in SaaS, media, and advertising [2] - Mark Bonanni has been promoted to EVP, Chief Revenue Officer, Commercial, focusing on partnerships with regional and local advertisers [3] - Brad Alperin joins as Head of Brand Solutions, tasked with developing integrated strategies for brand-specific solutions [4] - Marc Miller serves as SVP Enterprise Sales, collaborating with holding company agencies and out-of-home specialists [5] Strategic Vision - OUTFRONT's organizational update reflects a vision centered on creativity, data utilization, and human connection [6] - The company is positioned to be a modern partner for marketers in a complex media landscape, leveraging creative excellence and audience data [6][7] Company Overview - OUTFRONT is a leading out-of-home media company in the U.S., focusing on connecting brands with audiences in significant environments [7] - The company is redefining in-real-life marketing by transforming public spaces into platforms for creativity and cultural relevance [7]