业绩承压！宝马2025年上半年净利润同比暴跌29%

Core Insights - BMW Group reported a significant decline in financial performance for the first half of 2025, with sales revenue dropping by 8% to €67.7 billion and net profit falling by 29% to €4 billion, marking a recent low [1][2] - The second quarter of 2025 saw a sales revenue of €33.9 billion, down 8.2% year-on-year, and an EBIT of €2.66 billion, which represents a 31.4% decrease compared to the previous year [1][2] - Global deliveries in the second quarter increased slightly by 0.4% to 621,500 units, but profitability faced significant pressure [1] Financial Performance - Total sales revenue for the automotive segment in Q2 2025 was €29.4 billion, down 8.2% from €32.1 billion in Q2 2024 [2] - EBIT for the automotive segment fell by 40.3% to €1.6 billion in Q2 2025, compared to €2.7 billion in Q2 2024 [2] - The overall net profit for the group in Q2 2025 was €1.84 billion, a decrease of 31.9% from €2.7 billion in Q2 2024 [2] Market Performance - Europe remains BMW's largest market, with a cumulative sales volume of 497,800 units in the first half of 2025, reflecting an 8.2% year-on-year increase [2] - North American sales reached 237,200 units, up 3.4% year-on-year, while Asian market sales declined by 11.1% to 438,300 units, with China experiencing a 15.5% drop [2] - The decline in the Chinese market is attributed to the rise of local brands in the fields of new energy and smart technology, which are increasingly capturing BMW's market share [2] Electric Vehicle Performance - BMW delivered 318,900 electrified vehicles in the first half of 2025, marking an 18.5% increase and accounting for 26.4% of total deliveries [3] - The European market showed strong growth in electric and plug-in hybrid vehicles, with a 34.8% increase, driven by models like the i4, iX1, and iX [3] - However, BMW's electric vehicle offerings in China are lagging behind local competitors, impacting their market performance [3] Strategic Outlook - BMW's transformation is deemed urgent due to declining profits and sales, with plans to launch over 40 new and updated models by 2027, starting with the BMW iX3 [3] - The NEUE KLASSE platform's first model is set to debut at the IAA Mobility in September, representing a new beginning for the company [3]