Dragon's Milk and DUNGEONS & DRAGONS Reunite for a New Legendary Release

Core Insights - New Holland Brewing Co. is collaborating with Hasbro's Wizards of the Coast to launch a new limited-edition flavor, DUNGEONS & DRAGONS Coconut Rum Barrel Reserve, inspired by the Dragon Turtle [1][2] - The collaboration aims to celebrate storytelling through flavor, with plans for additional special releases later in the fall [2] - Dragon's Milk is recognized as one of the best-selling American-made stouts, known for its bourbon barrel aging and has received multiple awards [3] Company Overview - New Holland Brewing Company is a nationally renowned craft brewery and distiller based in Holland, Michigan, with a diverse beverage portfolio including Dragon's Milk Bourbon Barrel-Aged Stout [4] - The brewery operates an online store, three brewpubs, and three spirits tasting rooms in West Michigan [4] Hasbro Overview - Hasbro is a leading games, IP, and toy company with over 164 years of experience, reaching over 500 million consumers globally through various entertainment mediums [5][6] - The company focuses on unlocking value from both new and legacy intellectual properties, including DUNGEONS & DRAGONS and MAGIC: THE GATHERING [6] Wizards of the Coast Overview - Wizards of the Coast, a division of Hasbro, develops and publishes games that inspire creativity and build communities, with a focus on tabletop and digital platforms [8][9] - The division is known for its popular franchises, including DUNGEONS & DRAGONS and MAGIC: THE GATHERING, and has a diverse network of development studios [10]