Zheng Quan Shi Bao·2025-08-05 18:45Core Viewpoint - The three major food delivery platforms, including Meituan, have committed to promoting healthy competition and supporting small and medium-sized restaurants in response to regulatory pressure and recent market challenges [2][3][5]. Group 1: Company Actions - Meituan has launched a support plan for small and medium-sized merchants, starting from August 5, with a goal to distribute financial aid to over 100,000 restaurants by the end of the year, with individual support reaching up to 50,000 yuan [2]. - The company previously initiated a "1 billion yuan support fund" in December, which has already benefited over 300,000 restaurants, with nearly half reporting increased order volumes and 40% experiencing revenue growth [2]. - Meituan plans to provide additional resources, including infrastructure upgrades for 200,000 small restaurants and access to AI tools to enhance operational efficiency [2][3]. Group 2: Industry Context - The recent price wars among food delivery platforms have primarily harmed small and medium-sized restaurants rather than large enterprises, highlighting the need for support in the sector [3]. - Industry experts note that Meituan's financial aid and operational support can help alleviate the pressures faced by small merchants, facilitating a shift from mere financial assistance to sustainable business practices [3]. - The commitment from Meituan and other platforms to regulate promotional activities aims to establish a fair and orderly market environment, benefiting consumers, merchants, and delivery personnel alike [4][5].