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法国超市一哥:在华惨败,在欧洲却大杀四方,营收已膨胀到6780亿
Xin Lang Cai Jing·2025-08-05 20:26

Core Viewpoint - Carrefour's sale of its four subsidiaries in China for a symbolic price of 4 RMB has raised questions about the company's decline in the Chinese retail market [2] Group 1: Historical Context and Market Entry - Carrefour was one of the first foreign retail enterprises to enter the Chinese market in the mid-1990s, bringing advanced retail concepts and a strong business model [2] - The company capitalized on the transition from traditional department stores to modern supermarkets, providing a new shopping experience for Chinese consumers [2] Group 2: Market Performance and Challenges - Initially, Carrefour demonstrated strong market adaptability and expansion capabilities, establishing over 300 stores in prime urban locations, attracting significant consumer traffic [4] - The rise of e-commerce, discount stores, and instant retail has challenged Carrefour, as these new business models gained consumer favor with convenience and competitive pricing [4] - Carrefour's slow response to these market changes, including a lack of strategic adjustments and online business development, led to declining foot traffic and sales [4] Group 3: Acquisition and Attempts at Transformation - In 2019, Suning acquired Carrefour's China operations, aiming to leverage resource integration and digital upgrades to help the company transform [5] - Despite efforts to optimize supply chains and enhance store experiences, Carrefour struggled to reverse its declining market position in China [5] Group 4: Global Performance and Revenue Distribution - According to the 2025 Fortune Global 500 list, Carrefour ranked 113th with annual revenue of $94.377 billion (approximately 678 billion RMB), reflecting a year-on-year growth of 2.8% [7] - The European market accounts for over 70% of Carrefour's revenue, while Latin America contributes 20% with a significant year-on-year growth of 38.1%, becoming a key driver for the company's performance [7] - Carrefour operates approximately 14,000 stores globally, with a diversified business model, maintaining its status as a significant player in the global retail industry [7]