Snap Shares Sink As Ad Platform Snafu Slows Q2 Revenue Growth; Daily Users At 469 Million

Group 1 - Snap shares fell 17% after market close due to slower revenue growth in Q2, partly caused by a pricing mistake for advertisers [1] - Q2 revenue grew 39% year-over-year to $1.34 billion, with advertising revenue of $1.174 billion rising 4% [3] - Daily active users increased by 9% year-over-year to 469 million [2] Group 2 - The timing of Ramadan affected advertising revenue comparisons, as the holiday occurred earlier in Q1 this year [3] - The company expects Q3 revenue to be between $1.475 billion and $1.505 billion, with daily active users projected at 476 million [4] - Snap delivered adjusted EBITDA of $41 million and $24 million in free cash flow [4] Group 3 - Time spent on Spotlight grew 23% year-over-year in Q2, now accounting for over 40% of total content viewing time [5] - Snapchat+ subscribers approached 16 million in Q2 [5] - Snap plans to launch standalone lightweight AR glasses in 2026, aiming to enhance its position in augmented reality [5] Group 4 - Sponsored Snaps initiative has shown effectiveness, delivering up to a 22% increase in conversions when included in campaigns [6] - Snapchat introduced Sponsored Snaps from creators, allowing advertisers to send messages directly from creators to users [6]