莫让私域直播沦为“坑老”陷阱

Group 1 - The aging population in China is accelerating, leading to increased societal focus on protecting the consumption rights of the elderly [1] - New types of scams targeting the elderly through private domain live streaming have emerged, exploiting their relatively weak discernment abilities [1] - The National Market Supervision Administration and the China Consumers Association have issued risk warnings regarding the consumption of drugs and health products by the elderly in private domain live streaming [1] Group 2 - Scammers lure elderly individuals through offline activities such as "free egg giveaways" and "community health consultations," leading them to join WeChat groups where they are exposed to misleading live streaming content [1] - The private domain live streaming environment is characterized by emotional marketing tactics, making it difficult for victims to seek redress due to the ephemeral nature of the content [1] - Regulatory authorities are urged to enhance oversight of private domain live streaming, innovate regulatory methods, and hold platforms accountable for retaining complete records of live content and transactions [2] Group 3 - Community organizations are encouraged to conduct regular and targeted anti-fraud campaigns for the elderly, revealing the latest scams and enhancing their ability to discern information [3] - Collaboration with relevant institutions to provide authoritative health knowledge lectures is essential to combat pseudoscience and health scams [3] - The most fundamental defense against such scams comes from familial support, emphasizing the importance of communication and sharing scientific health knowledge within families [3]