Group 1 - The core viewpoint of the articles is that 巨星传奇 (06683) has entered into a collaboration agreement with 上海久事文化传播有限公司 to launch a comprehensive IP and cultural tourism initiative during the Shanghai Tourism Festival in September to October 2025 [1][2] - The collaboration will feature a project called "Finding Zhou Classmate Shanghai Station," coinciding with a Jay Chou concert, where giant portraits of Zhou Classmate will be displayed at six landmark locations in Shanghai [1] - The initiative aims to create a new immersive entertainment consumption ecosystem by integrating music performances with urban cultural landmarks and commercial pop-up experiences, enhancing the commercial value of Zhou Classmate [2] Group 2 - The partnership will involve joint marketing and operations, marking the largest event to date for the Zhou Classmate IP, cultural tourism, and concert activities [1] - The collaboration seeks to explore the "ticket root" economy and its full-scene application, contributing to urban cultural tourism development [2] - The initiative is expected to deepen cooperation with various cities, thereby expanding the commercial value of Zhou Classmate and generating value for the company [2]
巨星传奇(06683)与久事文传订立合作协议 将于上海旅游节全面展开IP及文旅联乘合作