“清凉经济”火热一夏 滑雪场、溶洞……解锁避暑新玩法

Core Viewpoint - The summer consumption market in Jilin Province is thriving despite high temperatures, leveraging natural resources to create new consumer experiences and attractions [1][4]. Group 1: Summer Tourism and Activities - Jilin's Songhua Lake Resort has seen a peak in visitor numbers during summer, transforming traditional winter ski resorts into year-round attractions with new activities [1][4]. - The province is shifting from a "winter-only" model to a "four-season" operation, offering diverse experiences such as mountain sports, camping, and cultural activities [5]. - The newly renovated Xinmin Street, a historical cultural street, attracted over 864,300 visitors in just one week, generating an economic income of 438 million yuan [7][9]. Group 2: Unique Natural Attractions - Jilin's unique natural phenomenon, rime ice, is being utilized year-round through a rime ice laboratory, allowing for controlled conditions to maintain this attraction [3][4]. - The Long White Mountain scenic area offers summer activities like rafting and hot springs, appealing to tourists seeking cool retreats [8]. Group 3: Broader Regional Trends - Other regions, such as Guizhou and Qinghai, are also capitalizing on their natural landscapes to attract summer tourists, with Guizhou's karst formations and Qinghai's forest parks seeing significant visitor increases [15][16][19]. - In Qinghai, the city has developed a comprehensive summer tourism system, receiving over 7 million visitors since June, with a year-on-year increase in tourism spending of over 20% [19].