旅居康养“逐浪”中国银发经济蓝海

Core Insights - The silver economy in China is transitioning from basic security to quality consumption, creating new opportunities for the travel and health care industry [1] - The scale of China's silver economy is expected to reach 30 trillion yuan by 2035, driven by policy support, market demand, and technological innovation [1] Group 1: Travel and Health Care Industry Development - The travel and health care industry is experiencing a "two-way rush" with the silver economy, boosting consumption across multiple sectors such as transportation, accommodation, and healthcare [2] - The travel and health care products account for nearly 20% of the silver economy, with an annual growth rate projected between 15% and 20% [3] - The integration of digital service platforms in Heilongjiang province has led to a year-round travel and health care model, effectively meeting the diverse needs of the elderly population [3] Group 2: Market Trends and Consumer Behavior - Elderly tourism is shifting from compensatory travel to primary consumption, with projects transitioning from resource-driven to service-driven models [3] - Future travel and health care projects should focus on specific elderly demographics, addressing chronic disease rehabilitation and cultural pursuits of highly educated retirees [3] - The silver economy supports three major development goals: improving livelihoods, economic growth, and social construction [4] Group 3: Policy and Infrastructure - Establishing smart elderly care big data platforms is essential for providing precise services and promoting urban-rural integration [4] - Enhancing the quality of life for the elderly is fundamental to stimulating consumption in the travel and health care sectors [4]