Mei Ri Jing Ji Xin Wen·2025-08-06 01:05Core Viewpoint - The gaming sector is showing strong performance, with a notable increase in revenue and a positive outlook driven by new game releases and AI integration [1][7][8]. Market Performance - The domestic gaming market achieved actual sales revenue of 168 billion yuan in the first half of the year, marking a 14% year-on-year growth [1]. - Self-developed games generated 140.5 billion yuan, reflecting a 19% increase, while overseas sales reached 9.5 billion yuan, up 11% [1]. Product Pipeline - Major companies showcased key products at ChinaJoy, including Tencent with titles like "DNF" and "Just Dance," and NetEase with "Forgotten Sea" and "Destiny: Stars" [7]. - In July, 134 games were approved, with 127 being domestic and 7 imported, indicating a robust supply of new content [7]. Global Expansion - Policies supporting overseas expansion have led to a growing share of global products, transitioning "going global" from a temporary measure to a long-term strategy [7]. - This expansion is expected to enhance profit margins and optimize the industry's revenue structure and valuation [7]. Cost Efficiency - The integration of AI technology is accelerating the generation of marketing materials and updating older game versions, which may extend the lifecycle of existing games [7]. - The cost of large model inference has decreased significantly, allowing game companies to achieve cost reduction and efficiency improvements [7]. Investment Opportunities - With the gaming industry entering a new game cycle and the ongoing impact of AI, there is potential for valuation uplift and continued improvement in fundamentals [8]. - Investors can consider the gaming ETF (516010) to capture structural opportunities within the cultural media sector [8].