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淘宝大会员上线:打通电商外卖与出行,构建大消费平台
Xin Lang Ke Ji·2025-08-06 01:31

Group 1 - Taobao has launched a new membership system that integrates resources from Ele.me, Fliggy, and other Alibaba platforms, covering various lifestyle scenarios such as dining, entertainment, and travel [1][2] - The membership system consists of six levels: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond, with Platinum and above members able to subscribe to 88VIP for 88 yuan [1] - Membership levels are automatically assigned based on the user's activity over the past 12 months and will be updated quarterly according to the latest activity [1] Group 2 - Different membership levels offer various exclusive discounts and services, including shopping discounts, food delivery benefits, travel perks, and ride-hailing discounts, with benefits increasing as membership levels rise [1] - Future spending on Taobao, Ele.me, and Fliggy will earn users corresponding activity points, encouraging more consumption [1] - The 88VIP membership has also been upgraded, providing enhanced benefits that combine with the Taobao membership without additional costs [1][2] Group 3 - Alibaba aims to continuously optimize membership benefits from the user's perspective, enhancing the overall consumption experience [2] - The integration of Ele.me and Fliggy into Alibaba's e-commerce business group reflects a strategic move to create a more comprehensive consumer service system [2]