Core Viewpoint - The company, 巨星传奇, has seen its stock price increase by over 5%, currently trading at 13.99 HKD, with a transaction volume of 138 million HKD, following the announcement of a collaboration with 久事文传 for a large-scale IP and cultural tourism project in Shanghai [1] Group 1: Collaboration Details - 巨星传奇's wholly-owned subsidiary, 上海星创智权文化创意, has signed a cooperation agreement with 久事文传 to launch a joint project during the Shanghai Tourism Festival in September and October [1] - The collaboration includes the "寻找周同学上海站" project, which will feature giant portraits of 周同学 at six landmark locations in Shanghai, along with pop-up points and themed scenes [1] - The project will integrate elements of 周同学 into the public transport system, including Suzhou River cruises and Huangpu River ferries, marking the largest comprehensive IP, cultural tourism, and concert event organized by the group to date [1] Group 2: Strategic Goals - The partnership aims to explore the "ticket economy" and enhance urban cultural tourism development through large-scale themed events [1] - The initiative seeks to create a multi-dimensional integration of cultural tourism and commercial performances, centered around music events while promoting city landmarks and commercial pop-up consumption [1] - By deepening collaborations with various cities, the group aims to enhance the commercial value of 周同学, ultimately generating value for the company [1]
港股异动 | 巨星传奇(06683)再涨超5% 携手久事文传在周杰伦演唱会上海站推出系列合作项目