Core Viewpoint - The company, 巨星传奇, has seen its stock price increase by over 5%, currently trading at 13.99 HKD with a transaction volume of 138 million HKD, following the announcement of a collaboration with 久事文传 for a large-scale IP and cultural tourism project in Shanghai [1]. Group 1: Collaboration Details - 巨星传奇's wholly-owned subsidiary, 上海星创智权文化创意, has signed a cooperation agreement with 久事文传 to launch a joint project during the Shanghai Tourism Festival in September and October [1]. - The collaboration includes the "寻找周同学上海站" project, which will feature giant portraits of 周同学 at six landmark locations in Shanghai, along with pop-up points and themed scenes [1]. - The project will integrate elements of 周同学 into the public transport system, including buses and river cruises, marking the largest comprehensive IP, cultural tourism, and concert event organized by the company to date [1]. Group 2: Strategic Goals - The partnership aims to explore the "ticket economy" and enhance urban cultural tourism development through large-scale themed events [1]. - The initiative seeks to create a multi-dimensional integration of cultural tourism and commercial performances, focusing on music events while linking them to urban landmarks and commercial pop-up experiences [1]. - By deepening collaborations with various cities, the company aims to expand the commercial value of 周同学, ultimately generating greater value for the organization [1].
港股异动 巨星传奇(06683)再涨超5% 携手久事文传在周杰伦演唱会上海站推出系列合作项目