Core Insights - Jay Chou's "Carnival" world tour has been ongoing since 2019, with over 100 performances and sustained popularity, culminating in a grand finale in Shanghai [1] - A partnership has been established between Giant Star Legend and Shanghai Jiushi Cultural Communication Co., Ltd. to launch the "Finding Zhou Classmate" project during the Shanghai Tourism Festival in September-October 2025 [1][2] - The collaboration aims to enhance the "ticket economy" and promote urban cultural tourism, integrating music performances with city landmarks and commercial pop-up experiences [2] Company Developments - Giant Star Legend has been leveraging Jay Chou's concerts to promote the "Finding Zhou Classmate" initiative, generating revenue through sponsorship, merchandise sales, and licensing fees [2] - The upcoming Shanghai event will feature giant Zhou Classmate portraits and themed pop-up stores at six landmark locations, supported by the Shanghai Municipal Bureau of Culture and Tourism [2] - The initiative aims to create an immersive cultural and entertainment consumption ecosystem, enhancing local tourism and consumer engagement [2] Industry Trends - Emotional value-driven interest consumption is emerging as a significant trend, with IP images serving as key carriers of emotional value [3] - Jay Chou's IP is recognized as a potential high-quality "emotional asset," capable of bridging fan culture to mainstream consumption, leading to sustainable brand equity and commercial returns [3]
“寻找周同学”顶级配置 巨星传奇携手久事文传解锁IP经济新玩法