市场监管总局：上半年上述单位实现广告业务收入8088.9亿元 同比增长11.3%

Core Viewpoint - The advertising industry in China has shown significant growth in the first half of the year, with a total revenue of 808.89 billion yuan, reflecting a year-on-year increase of 11.3% [1] Group 1: Overall Advertising Revenue - The top advertising enterprises achieved a revenue of 808.89 billion yuan in the first half of the year, with a year-on-year growth of 11.3% [1] - Both the first and second quarters recorded a year-on-year growth of 11.3% in advertising revenue [1] - The second quarter saw a quarter-on-quarter increase of 35.5% in advertising revenue [1] Group 2: Internet Advertising Revenue - Internet advertising revenue reached 416.79 billion yuan in the first half of the year, marking a year-on-year increase of 19.0% and accounting for 81.1% of total advertising revenue [1] - The growth rate of internet advertising revenue outpaced the overall service industry growth of 5.5% and the information transmission, software, and IT services growth of 11.1% [1] Group 3: Regional Performance - The combined advertising revenue of top enterprises in Beijing, Shanghai, Guangdong, Zhejiang, and Fujian reached 637.75 billion yuan, with a year-on-year growth of 12.1% [1] - These five regions accounted for 78.8% of the total advertising revenue from top enterprises, an increase of 0.5 percentage points compared to the same period last year [1]