花西子携手苏州丝绸博物馆创新非遗产业化应用

Core Viewpoint - The introduction of the Songjin high-end beauty product series by Huaxizi represents an innovative application of traditional Chinese craftsmanship in modern beauty products, aiming to integrate intangible cultural heritage into everyday life [1][2]. Group 1: Product Launch - Huaxizi has launched the "Good Complexion" series featuring three products: "Good Complexion Sunscreen Powder," "Good Complexion Loose Powder," and "Good Complexion Cushion," which will be available nationwide starting August 2 and will enter overseas markets in October [1]. - The collaboration with Suzhou Silk Museum and intangible cultural heritage representative Wang Chen took 18 months to overcome challenges in pattern translation and standardization for mass production [1]. Group 2: Cultural Heritage and Innovation - The partnership aims to shift the paradigm of intangible cultural heritage protection from "rescue recording" to "productive innovation," integrating heritage with modern lifestyles [1]. - Wang Chen emphasized the importance of industrial empowerment for the sustainability of intangible cultural heritage, highlighting Huaxizi as the first beauty brand to deeply collaborate with her on promoting the beauty of the East [2]. Group 3: Technical Advancements - Huaxizi's CMF laboratory developed a unique "True Brocade Coating Technology" after testing nearly 10,000 samples, ensuring that pattern deviations are controlled within 2mm for a smooth application of Songjin fabric on curved surfaces [2]. - This marks the first successful application of genuine Songjin fabric in cosmetics, showcasing a significant technical achievement in the industry [2].