Zhong Jin Zai Xian·2025-08-06 03:09Group 1 - JD is accelerating its strategy for live commerce talent by recruiting and training a new generation of youth sales anchors, aiming to create a matrix of anchors with both professional skills and content creativity [1] - The first batch of youth sales anchors has been developed, covering various categories such as home appliances, digital products, and beauty, providing users with high-cost performance products and professional shopping decision support [1] - JD has strict selection criteria for youth sales anchors, requiring candidates to understand industry trends and product characteristics, possess precise user demand insights, and have excellent content expression and interaction abilities [1] Group 2 - JD's core position of procurement and sales is known for being "professional, enthusiastic, humble, and trustworthy," and the company is addressing the shortage of professional talent in the live commerce industry through a dual approach of "internal cultivation + external recruitment" [3] - The company is cultivating youth sales anchors from existing procurement teams and recruiting externally for individuals skilled in knowledge sharing and precise product value communication, enhancing the "professional guide" feature of live streaming [3] - JD plans to continue investing resources in the training of youth sales anchors by developing professional courses and practical teaching mechanisms, providing growth pathways for young talent and reconstructing the professional value of the e-commerce live broadcast ecosystem [3]