Workflow
今世缘谈与洋河竞争:双方高层决策通常理性,但中下层难免会出现一些非理性行为
Cai Jing Wang·2025-08-06 03:21

Group 1 - The core viewpoint of the article highlights the competitive dynamics between Jinshiyuan and Yanghe, noting that both companies increased promotional efforts last year, leading to a slight decline in product prices [1] - The announcement indicates that while high-level decision-making tends to be rational, there can be irrational behaviors at lower levels during market competition, which may result in outcomes that fall short of expectations [1] - Overall, the competitive results from the past year are expected to lead to more rational behaviors in the current year [1] Group 2 - An investor inquired about the impact of Su Chao on local consumer spending, to which the company responded that the effect on consumption volume is difficult to quantify [1] - The primary value of the sponsorship is seen in brand exposure, and the initial cost of the sponsorship collaboration was relatively low, providing good cost-effectiveness [1]