Core Viewpoint - The company, 巨星传奇, is launching the "Finding Zhou Classmate Shanghai Station" project in collaboration with Shanghai Jiushi Cultural Communication Co., aiming to create a large-scale integrated IP, cultural tourism, and concert event centered around Jay Chou's concert in Shanghai [1][8]. Group 1: Project Details - The "Finding Zhou Classmate Shanghai Station" project will be the largest integrated event for the Zhou Classmate IP, cultural tourism, and concert activities since the company's establishment [8]. - The collaboration with Jiushi Cultural Communication will involve strategic IP business cooperation during the Shanghai Tourism Festival, scheduled for September to October [5]. - Giant Zhou Classmate portraits will be displayed at six landmark locations in Shanghai, along with pop-up points and themed scenes related to Zhou Classmate [6]. Group 2: Financial Aspects - On August 5, the company completed a share placement, raising a net amount of HKD 124 million, which will be used to expand its retail channel network, including initial funding for collaboration with Yushu Technology [4][12]. - The funds from the share placement will also support the development of smart mechanical devices, including robotic products in partnership with Yushu Technology [12][13]. Group 3: Strategic Goals - The collaboration aims to explore the "ticket root" economy and create a full-scene application around large theme events, contributing to urban cultural tourism development [9]. - The company intends to integrate music performances with urban cultural landmarks and commercial pop-up consumption to build an immersive cultural entertainment consumption ecosystem [9]. Group 4: Company Background - 巨星传奇 focuses on IP creation and operation, as well as new consumption businesses, having developed the Zhou Classmate IP since 2019 [10]. - The founders of the company have close ties with Jay Chou, which enhances the brand's connection to the artist [11].
巨星传奇：周杰伦演唱会消息来了！