十岁不是闯的年纪了？盒马计划关闭所有X会员店，专注做生意

Core Viewpoint - Hema is undergoing significant changes, including the closure of all membership stores, indicating a shift in its business strategy and focus on core operations [1][4][9] Group 1: Business Strategy Changes - Hema has confirmed the closure of its membership stores, with the last remaining store set to close by August 31, 2024 [1][4] - The company is shifting its focus towards its main business lines, Hema Fresh and Hema NB, moving away from the membership store model [2][9] - Hema's CEO has set a target for the company to achieve an annual GMV of 100 billion yuan within three years [11] Group 2: Membership System Adjustments - The closure of membership stores is part of a gradual process, with several stores already closed earlier this year [2][4] - Hema's membership fee for the X membership is 258 yuan per year, with a discount for continuous annual subscriptions [4] - Users have reported successful experiences in obtaining refunds for their membership fees following the store closures [4] Group 3: Market Position and Competition - Hema's membership store model was initially inspired by successful models like Costco, but the company is now pivoting to focus on more sustainable business practices [7][9] - The hard discount segment, where Hema NB operates, is facing increasing competition from other retailers, including JD and Wumart [15] - Hema's integration with Alibaba's platforms, such as the collaboration with Taobao's 88VIP, is expected to enhance its market presence [15] Group 4: Financial Performance - Hema achieved a GMV exceeding 75 billion yuan in the fiscal year 2025 and reported its first positive adjusted EBITA [10] - The company has experienced double-digit growth in store openings across various cities, indicating a successful expansion strategy [13]