Group 1 - Kudi Coffee officially announced Yang Mi as its global brand ambassador on August 4, following the announcement of Wang Yibo as another global brand ambassador, highlighting the company's strategy to enhance its brand image through influential figures [1][3] - Yang Mi is a well-known actress in China, recognized for her diverse roles and significant influence across various sectors including film, fashion, and business, aligning with Kudi Coffee's commitment to quality [1] - The partnership aims to elevate Kudi Coffee's brand image to reflect "youthful, fashionable, professional, and high-quality" attributes, leveraging Yang Mi's international fashion influence [1] Group 2 - From August 4 to September 30, Kudi Coffee will launch a "Milk Tea Season" marketing campaign, offering unlimited tea drinks at 6.9 yuan after 3 PM daily, emphasizing high cost-performance and quality [3] - Kudi Coffee is a leading global coffee brand with operations in 28 countries and regions, boasting over 15,000 stores and ranking third globally [3] - The company focuses on technology-driven transformation and adheres to the brand philosophy that "good coffee comes from good ingredients," aiming to provide high-quality, cost-effective, and convenient products [3] - Kudi Coffee is the global sponsor of the Argentina national football team and has won multiple awards at the IIAC International Coffee Tasting Competition, including 7 gold awards in 2024 and 8 gold awards in 2025, marking its third consecutive year of accolades since its establishment in October 2022 [3]
库迪咖啡官宣杨幂为全球品牌代言人 打造全时段咖啡茶饮消费新体验
Yang Guang Wang·2025-08-06 07:13