Yang Guang Wang·2025-08-06 07:17Core Points - The launch of the new Taobao membership system marks a significant step for Alibaba in integrating its resources across various platforms, including Ele.me and Fliggy, to create a comprehensive consumption ecosystem covering various lifestyle scenarios [3][4]. Group 1: Membership Structure - The Taobao membership system consists of six levels: Bronze, Silver, Gold, Platinum, Diamond, and Black Diamond, with Platinum and above members able to subscribe to 88VIP for 88 yuan [1]. - Each user is assigned an initial membership level based on their Taobao activity over the past 12 months, and this level will be updated quarterly [1][3]. Group 2: Member Benefits - Different membership levels offer various exclusive benefits, including shopping discounts, food delivery perks, travel privileges, and ride-hailing discounts [1][2]. - For example, Gold members enjoy over 12 benefits monthly, including daily shopping red envelopes and travel perks like free room upgrades and delayed check-outs [3]. Group 3: Integration and User Engagement - The new membership system aims to enhance user engagement on Taobao by increasing consumption frequency across different scenarios, thereby improving user stickiness and lifetime value [4]. - The integration of membership benefits across Taobao, Ele.me, and Fliggy allows users to earn Taobao activity points (Taobao Value) for all their spending, encouraging more frequent use of the platforms [3][4].