Core Insights - The event "Jian Shan Hai · Qi Xin Cheng" marked the first media deep dive into Jietu's new headquarters, showcasing the brand's strong momentum and marketing strategies for the upcoming launch of the Shan Hai L7 PLUS [1][4] Group 1: Headquarters and Brand Development - Jietu has relocated its global headquarters to the Bay Valley Technology Park in Wuhu, which integrates various functions such as R&D, design, sales, and office operations, aiming to become a leading innovation hub in smart connected vehicles [4][6] - The new headquarters features innovative media marketing spaces, reflecting Jietu's forward-thinking approach to new media marketing, with the goal of becoming a leader among Chinese automotive companies in this area [4][6] Group 2: Strategic Evolution - Since its establishment in 2018, Jietu has adhered to a long-term strategy focused on travel, progressing through three phases: the 1.0 era with the launch of X70 and X90, the 2.0 era capitalizing on the off-road market, and the current 3.0 era aimed at industry leadership [8][10] - The 3.0 era emphasizes a comprehensive leap from category disruption to overall leadership, supported by a robust global R&D system and a team of over 3,000 [12][8] Group 3: Sales Performance - In July 2025, Jietu sold 49,445 new vehicles, a year-on-year increase of 20.3%, with total sales from January to July reaching 348,813 units, up 31.8% [15] - The Shan Hai series has emerged as a core growth driver, with July 2025 sales up 17.5% year-on-year and cumulative sales for the first seven months showing a remarkable 102.9% increase compared to 2024 [15] Group 4: Product Focus - Shan Hai L7 PLUS - The Shan Hai L7 PLUS, positioned as a long-range luxury seven-seat SUV, is built on the Kunlun Super Hybrid platform, emphasizing comfort, performance, safety, and intelligence [16][18] - The vehicle features unique technologies such as a 32-variable electric seating system and a 220 km pure electric range, aiming to provide a superior user experience [18][20] Group 5: Marketing and Future Goals - The co-creation event gathered insights from media experts to enhance product marketing, positioning the Shan Hai L7 PLUS to make a significant impact in the 200,000-level hybrid SUV market [22] - The Shan Hai L7 PLUS is set to begin pre-sales on August 18 during Jietu's eighth fan culture festival, with the brand aiming to become the "global leader in electric hybrid off-road vehicles" [24]
鉴山海・启新程 首批媒体走进捷途总部园区暨山海L7 PLUS媒体共创会顺利召开
Jin Tou Wang·2025-08-06 07:17