Xin Lang Cai Jing·2025-08-06 07:24Core Insights - The article emphasizes the transformation of the Chinese liquor industry towards high-end products and brand upgrades, highlighting the importance of scientific research in this evolution [1][2] Group 1: Research and Development Trends - Major liquor companies like Wuliangye and Moutai have established technology-focused subsidiaries to enhance their research capabilities, focusing on fermentation optimization and environmental monitoring [2][4] - From 2020 to 2024, R&D investment among 18 listed liquor companies increased from 806 million to 1.683 billion, indicating a doubling of investment [2] - In 2024, leading companies such as Wuliangye and Moutai reported R&D expenditures exceeding 100 million, with specific figures of 405 million, 261 million, and 218 million respectively [4] Group 2: Changing Consumer Demands - The shift in consumer preferences, particularly among younger demographics, has prompted liquor companies to innovate and differentiate their products through scientific research [7] - The industry's focus on R&D is seen as a response to evolving market demands, with companies aiming to enhance product quality and consumer experience [7] Group 3: Public Perception and Acceptance - The perception of "liquor technology" has shifted significantly over the past five years, moving from skepticism to recognition of its importance, particularly after Moutai's R&D investments surged by 118.31% following public scrutiny [10][11] - The industry's narrative has transitioned from storytelling to tangible results, with successful research outcomes contributing to a more favorable public perception [13] Group 4: Comprehensive Research Approaches - Research initiatives are expanding beyond production to encompass the entire supply chain, with companies exploring consumer behavior and preferences [14] - Companies are increasingly focusing on ecological research and sustainable practices, aligning with regulatory pressures and ESG considerations [16] Group 5: Future Directions - The liquor industry is moving towards a more integrated approach, combining production, supply chain optimization, and consumer engagement, which is expected to reshape its value proposition [16]