Xin Hua Cai Jing·2025-08-06 09:01Core Insights - The global demand for summer products such as cooling, sun protection, and water sports has significantly increased due to ongoing high temperatures in various regions [1] - The cooling product category has seen a remarkable growth in GMV (Gross Merchandise Volume), with a year-on-year increase of 77% over the past month, making it a key driver of cross-border order growth this summer [1] - Ice cream machine sales have experienced an impressive GMV growth rate of 95% [1] Industry Trends - The application of intelligent marketing tools is providing new pathways for foreign trade enterprises to enhance customer acquisition efficiency [1] - The launch of the foreign trade marketing AI tool OKKI AiReach has helped merchants discover an average of 1,325 new potential customers per merchant and has sent nearly 335,000 marketing messages in its first month [1] Product Insights - In the cooling equipment sector, OKKI AiReach has demonstrated its potential to assist merchants in mapping out supply chains and uncovering hidden customer resources [1] - By utilizing real-time data and industry knowledge graph analysis, OKKI AiReach can proactively generate and analyze supply chain maps, accurately identify potential customers, and reveal numerous hidden clients [1]