专访丨佳士得亚太区总裁庞智锋：押注中国年轻藏家，这些细分市场藏着金矿⋯⋯

Core Insights - Christie's achieved a total sales volume of $2.1 billion in the first half of 2025, showing a slight year-on-year decline of 1%, yet maintaining a strong position in the global auction market [1] - The combined auction sales of Christie's, Sotheby's, and Phillips reached $3.98 billion in the first half of the year, indicating robust activity in the auction sector despite challenges in the primary luxury goods market [1] - The Asia-Pacific region contributed significantly to Christie's sales, accounting for 21% of the total, with the spring auction in Asia generating $284 million, surpassing the low estimate by 108% and achieving a nearly 90% sell-through rate [1] Group 1: Market Dynamics - The auction market is witnessing a shift as younger collectors, particularly from the Z generation, are increasingly participating, with their total spending doubling compared to the previous year [2][3] - The trend of younger collectors is reshaping the definition of collecting, moving beyond mere consumption to a focus on the long-term value and cultural significance of art [5][12] - Despite a general downturn in the luxury goods sector, the secondary art market is thriving, suggesting a potential shift of funds towards high-end auctions [1] Group 2: Regional Insights - The Asia-Pacific region has become a crucial pillar for Christie's global strategy, contributing 25% to 30% of the total auction sales, with a notable 26% contribution from this region in the previous year [4][14] - Chinese collectors are playing an increasingly vital role in the global auction market, with a growing interest in diverse categories, including traditional and contemporary art [5][10] - The interest of Chinese collectors is evolving, with a deeper appreciation for the historical and cultural value of art, moving away from viewing it solely as a consumer good [5][12] Group 3: Future Outlook - The company maintains a cautiously optimistic outlook for the Asia-Pacific market, noting a recovery in collector confidence and the return of significant artworks to the market [8] - Christie's is actively engaging with younger collectors through social media platforms to enhance their connection with art and auction processes [9][13] - Strategic acquisitions are part of Christie's long-term plan to expand its market share, with recent moves into the antique car auction market and the introduction of fine wine auctions in North America [16][19]