单店助力金最高5万元 美团追加发放商户助力金
Guang Zhou Ri Bao·2025-08-06 09:37

Group 1 - The core point of the article is that Meituan has officially launched a support plan for small and medium-sized merchants, providing financial assistance to help more small restaurants achieve stable growth [2] - Meituan previously initiated a "10 billion support fund plan" in December last year, which has already covered over 300,000 restaurant merchants by July this year [2] - Nearly half of the merchants reported a significant increase in order volume, while 40% of them experienced a noticeable rise in income [2] Group 2 - The support plan aims to address the impact of low-price and chaotic competition in the food delivery industry, which has adversely affected many small restaurant businesses [2] - To promote healthy industry development and counteract "involution," Meituan is increasing its investment to support small restaurants with a good reputation and high customer retention [2] - By the end of this year, Meituan's support fund is expected to cover an additional 100,000 small restaurants, with a maximum individual support amount of 50,000 yuan [2]