Mei Ri Jing Ji Xin Wen·2025-08-06 10:24Core Insights - The automotive industry is returning to rationality after a period of "involution," with average price reductions for new energy vehicles and fuel vehicles at 17,000 yuan and 13,000 yuan respectively, representing decreases of 11.1% and 10.4% [1] - Sales data for July indicates a mixed performance among major manufacturers, with some experiencing year-on-year declines in sales [1][2] - The total retail market for narrow passenger vehicles in July is estimated at around 1.85 million units, showing a year-on-year increase of 7.6% but a month-on-month decrease of 11.2% [1] Group 1: Domestic Brands Performance - BYD remains the leader in sales among domestic brands, achieving over 340,000 units in July, maintaining a stable monthly sales figure of around 380,000 units for five consecutive months [4] - Geely and Chery follow closely, with Geely's sales at 237,700 units, supported by a 120% year-on-year increase in its new energy segment [4] - Chery's sales reached 224,400 units, bolstered by strong export performance, while SAIC's sales were 214,000 units, with a balanced contribution from new energy and overseas markets [4] Group 2: New Energy Vehicle Segment - Leap Motor leads the new energy vehicle segment with over 50,000 units sold in July, marking a year-on-year increase of over 126% [5] - Xiaopeng and Xiaomi also performed well, with Xiaopeng delivering 36,700 units (up 229% year-on-year) and Xiaomi exceeding 30,000 units for the first time [6] - Li Auto and NIO showed fluctuations in sales, with Li Auto delivering 30,700 units and NIO 21,000 units [6] Group 3: Joint Venture Brands - Major joint venture brands are experiencing a resurgence, with FAW-Volkswagen selling 113,000 units in July, reflecting a year-on-year market share increase of 0.5 percentage points [8] - Toyota's joint ventures each sold around 60,000 units, with FAW Toyota achieving a 3% year-on-year growth [8] - SAIC-GM saw a significant increase in sales, with a year-on-year growth of 181.68%, driven by strong performance from the Buick brand [8] Group 4: Market Outlook - Despite seasonal declines and regional disparities, the overall automotive market is expected to maintain steady growth, particularly in the new energy vehicle sector, which is injecting new vitality into the market [9]