Xin Lang Cai Jing·2025-08-06 11:18Core Insights - Meituan has launched a promotional campaign distributing approximately 2.7 million cups of milk tea to its delivery riders, in collaboration with over 20 leading tea brands, as a gesture of appreciation during the summer season [1][7] - The initiative aims to enhance rider morale and engagement, coinciding with a peak in milk tea orders as autumn approaches [3][7] Group 1: Rider Benefits - The company is providing a range of benefits, including 3 million free heatstroke insurance packages, making it the only platform in the industry to offer both high-temperature subsidies and specialized heatstroke insurance [3] - Meituan has announced the nationwide rollout of pension insurance subsidies by the end of the year, expected to cover over 1 million riders [3] - The company is expanding its "Rider Home" initiative, planning to build 1,000 service centers over three years to provide training and support for riders across the industry [3] Group 2: Safety and Support Initiatives - Meituan has enhanced its safety measures, offering cash rewards and physical incentives for riders who maintain safe riding practices and comply with traffic regulations [7] - The company is actively engaging with riders through various summer activities, including the distribution of cooling supplies and training sessions to improve their skills and support their well-being [1][3] Group 3: Rider Testimonials - Riders have expressed appreciation for the benefits provided by Meituan, highlighting the positive impact on their income and quality of life, with some reporting monthly earnings of 17,000 to 18,000 yuan [7] - The distribution of milk tea has been received as a significant morale booster, reinforcing the connection between riders and the community [7]