“翻车”的亚朵被传要赴港上市

Core Viewpoint - Atour is considering a secondary listing in Hong Kong, with its stock price having doubled since its initial public offering in the U.S. in 2022, reaching $33.18 per share and a market capitalization of $4.585 billion [1] Group 1: Company Growth and Expansion - As of the end of 2024, Atour plans to have 1,619 stores and 183,184 rooms, representing year-on-year growth of 33.8% and 32.8% respectively, with a record 470 new stores opened in the year [1] - The management expects to open approximately 500 new stores by 2025 while maintaining a similar closure rate as in 2024, indicating a commitment to improving the quality of operating stores [2] - In Q1 of this year, Atour opened 121 new stores, all from franchisees, resulting in a total of 1,727 operating hotels, a 33% year-on-year increase [2] Group 2: Financial Performance - Hotel revenue for Atour in Q1 increased by 15.6% year-on-year to 1.161 billion yuan, with franchise stores contributing 1.032 billion yuan, accounting for nearly 89% of total revenue [2] - To attract more franchisees, Atour has optimized the costs of core operational materials, achieving an average reduction of 10% [2] Group 3: Quality Control and Customer Experience - Atour is implementing material upgrades for items like combs and toothbrushes to enhance durability and comfort, which will reduce daily expenses for franchisees [3] - Recent reports indicate issues with service quality and pricing at some Atour hotels, leading to public relations challenges [4] - Affected hotels have issued apologies and taken corrective actions, including terminating contracts with problematic suppliers and conducting thorough inspections of their facilities [5]