“苏超”带火江苏周末消费，宿迁、扬州抖音酒旅订单消费环比暴增6倍

Group 1 - The "Su Super" matches held on August 2-3 significantly boosted local consumption in Jiangsu Province, with Douyin group purchase orders increasing by 43% compared to weekends without matches [1] - Hotel and travel group purchase orders in Jiangsu saw a remarkable increase of 197% during the same period, with Suqian experiencing the highest growth at 672% [1] - Other cities such as Lianyungang, Huai'an, Zhenjiang, Xuzhou, and Yancheng also reported substantial increases in hotel and travel orders, with growth rates of 404%, 585%, 357%, 194%, and 218% respectively [1] Group 2 - Zhenjiang launched a tourism pass on Douyin, leading to a 570% increase in orders for the pass and a 130% increase in hotel orders over the weekend [2] - The popularity of local delicacies was highlighted by influencers, with Douyin group sales for Zhenjiang's Guogai noodles increasing by approximately 113%, and sales for Huai'an crayfish and Suzhou hairy crabs rising by about 73% and 74% respectively [2] - The "Follow the Su Super to Explore Huai'an" event featured over 50 merchants providing local cuisine, contributing to a vibrant atmosphere and promoting local food culture [3] Group 3 - Douyin's initiative "Follow the Su Super to Explore Jiangsu" aims to enhance consumer engagement by combining sports events with local cultural experiences, running from June 10 to September 27 [3] - The platform plans to continue promoting the integration of culture, sports, and tourism by collaborating with local businesses and influencers to create unique experiences for consumers [3]