暑期档观察：影院日均上座率不断升高 《南京照相馆》上映以来累计五次逆跌｜一探

Core Insights - The summer movie season has shown significant improvement in August after a slow start earlier in the season [1] - Single-day box office revenue surpassed 300 million yuan on August 2 and 3, with August 3 reaching a peak of 380 million yuan, marking the highest single-day box office of the summer season [1] - As of August 6, the cumulative box office for the summer season (including pre-sales) reached 7.5 billion yuan [1] Company Performance - The film "Nanjing Photo Studio" has grossed over 1.7 billion yuan in its first 13 days and is projected to exceed 3 billion yuan in total box office, breaking conventional trends with five instances of reverse decline [1]