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Ollie's Highlights Exclusive Shopper Survey Results Ahead of National Bargain Hunting Week
Prnewswire·2025-08-06 12:35

Core Insights - Ollie's Bargain Outlet has been recognized as a leading retailer for brand name closeout merchandise, offering discounts of up to 70% compared to traditional retailers, reflecting a growing trend in bargain hunting among consumers [1][2]. Company Overview - Founded over 43 years ago, Ollie's mission is to sell "Good Stuff Cheap®" through a flexible buying model that focuses on closeout merchandise and excess inventory [2][4]. - As of May 3, 2025, Ollie's operates 584 stores across 32 states, indicating significant growth potential in the off-price retail sector [4]. Consumer Behavior Insights - Nearly 90% of survey respondents consider finding good deals essential or very important for managing household budgets [6]. - More than half of respondents are increasingly comparing prices and opting for discount stores like Ollie's [6]. - 80% of respondents return to Ollie's due to substantial savings compared to higher-end retailers [6]. - 55% of respondents stock up on items when they find good deals, and 87% share their finds with friends and family [6]. - 90% of respondents shop at Ollie's at least once a month, with 85% regularly finding familiar brands at competitive prices [6]. Upcoming Events - To celebrate National Bargain Hunting Week, Ollie's will host a special event in Harrisburg, PA, on August 11, 2025, featuring food trucks, giveaways, and the official designation of Ollie's as the "Bargain King" [3].