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外卖商战火热,百胜中国拒绝“花钱换销售额”
Guo Ji Jin Rong Bao·2025-08-06 13:05

Core Insights - Yum China has reported strong financial performance for Q2 2025, with total revenue reaching $2.787 billion, a year-on-year increase of 4% [2] - The company aims to accelerate store expansion in the second half of the year, targeting a net increase of 1,600 to 1,800 stores for the year [2][3] Financial Performance - Q2 operating profit grew by 14% to $304 million, with an operating margin of 10.9%, both marking historical highs for the period [2] - For the first half of 2025, revenue was $5.768 billion, up 2.32% year-on-year, and net profit attributable to shareholders was $507 million, a 1.6% increase [2] Store Expansion Strategy - As of June 30, 2025, Yum China operated 16,978 restaurants, a net increase of 583 from the end of the previous year [2] - KFC added 590 new stores, while Pizza Hut saw a net increase of 140 stores [2] - The company plans to focus on franchise models for expansion, particularly in lower-tier cities and high-traffic locations like train stations [3] Delivery and Market Competition - Delivery sales grew by 22% in Q2, accounting for approximately 45% of restaurant revenue, up from 38% in the same period last year [4][5] - KFC's delivery sales increased by 25%, while Pizza Hut's grew by 15% [5] - Management emphasized maintaining price integrity and not sacrificing profit margins for market share during competitive delivery promotions [5] Pricing Strategy and Menu Changes - Pizza Hut has introduced a new menu with significant price reductions, with discounts ranging from 20% to 51%, marking a strategic move to attract customers [6][8] - The average transaction value at Pizza Hut decreased by 13% due to the price cuts, despite a 2% increase in same-store sales [8] - The new WOW store format, focusing on smaller portions and lower prices, has seen over 200 locations opened, with plans for further expansion [8]