Core Viewpoint - Amorepacific has been relatively quiet in the Chinese market compared to other international beauty giants, but it is now introducing its skincare brand AESTURA to cater to the growing demand for sensitive skin care in China [1][2]. Company Summary - Amorepacific's AESTURA brand focuses on the sensitive skin segment and plans to primarily sell online in China, with its first offline appearance scheduled for the China International Import Expo in November 2025 [1]. - The company reported a consolidated sales revenue of 1.16 trillion KRW in its Q1 report, marking a 15.7% year-on-year increase, with overseas sales growing by 40.5% to 473 billion KRW [2]. - Amorepacific appointed Taeho Park as the new president of Amorepacific China in April 2024, who has over 24 years of experience within the group [2]. Industry Summary - The overall market for sensitive skin in China is projected to exceed 30 billion RMB by 2024, indicating a significant growth opportunity [2]. - Industry experts suggest that Amorepacific's existing brands lack appeal to younger consumers, necessitating the introduction of new brands to capture market growth [3]. - The introduction of new brands is seen as a strategic move for Amorepacific to remain competitive in the rapidly evolving Chinese beauty market [3].
加大对中国市场的投入 这家韩妆公司有新动作
Di Yi Cai Jing·2025-08-06 14:55