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直播间引流卖假货、申请退款即“失联”!最新曝光来了!
Zhong Guo Ji Jin Bao·2025-08-06 15:09

Core Insights - The report from the China Consumers Association highlights a significant increase in consumer complaints, with a total of 995,971 complaints received in the first half of 2025, representing a year-on-year growth of 27.23% [1][4] - The association resolved 509,655 complaints, recovering economic losses amounting to 452 million yuan for consumers [1] - The report identifies after-sales service issues as the most prominent complaint category, accounting for 26.47% of total complaints [4] Complaint Categories - After-sales service issues are the most common, with internet services, social services, education and training services, sales services, and cultural, entertainment, and sports services being the top five complaint categories [4] - Complaints related to financial services, education and training services, and sales services have seen an increase compared to the first half of 2024 [4] Specific Complaint Trends - There is a notable rise in complaints regarding jade products, particularly related to false advertising during live-stream sales [5] - Common issues include merchants concealing product flaws, misleading quality claims, inducing off-platform transactions, and providing counterfeit certification [5][6] - Merchants often fail to honor after-sales commitments, making it difficult for consumers to return products [6] Targeting Vulnerable Groups - The report indicates a rise in scams targeting elderly consumers, with misleading online promotions, fraudulent in-person sales events, and deceptive live-stream marketing tactics being prevalent [12] - Specific cases illustrate how elderly individuals are misled into purchasing overpriced or ineffective products under false pretenses [12][13] Private Domain Marketing Issues - The rise of private domain marketing has led to increased consumer complaints, with merchants using deceptive advertising to lure customers into private transactions [14] - Issues include evading platform regulations, lack of transaction records, and poor product quality, leading to challenges in consumer rights protection [15] Additional Consumer Issues - The report also addresses various other consumer issues, including logistics and after-sales service for air conditioning, emotional consumption products, online agricultural product purchases, and refund problems for concert tickets [16]