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Core Viewpoint - The company, Focus Media, has finalized the acquisition of 100% equity in New潮传媒 for a total price of 8.3 billion yuan, marking a significant expansion in its media resources and capabilities [2][3]. Group 1: Acquisition Details - Focus Media announced on August 6 that it plans to acquire New潮传媒's 100% equity through a combination of issuing shares and cash payments, with the total transaction price set at 8.3 billion yuan [3]. - The acquisition involves 50 transaction parties, including Zhang Jixue, Chongqing JD, and Baidu Online, and will not result in a change of control for the listed company [5]. - Following the transaction, Focus Media will issue 1.44 billion shares, increasing its total share capital to 15.882 billion shares [5]. Group 2: Strategic Synergies - Focus Media's main business includes the development and operation of outdoor advertising, primarily through building media and cinema screen advertising, targeting mainstream consumer demographics [6]. - In contrast, New潮传媒 focuses on outdoor advertising outside office buildings, targeting residential communities with flexible and dynamic advertising solutions for small and medium-sized advertisers [6]. - The merger is expected to optimize the density and structure of media resources, expand the offline brand marketing network, and enhance the overall competitive strength in client development and service [6]. - The companies aim to achieve business synergies in market development, channel management, and service capabilities, while also reducing service costs [6]. - A collaborative technology research and development platform will be established to create new industry solutions driven by intelligent technology, enhancing the overall technical strength and service competitiveness of the listed company [6]. Group 3: Financial Overview - As of August 6, Focus Media's stock price was 7.8 yuan per share, with a total market capitalization of 112.6 billion yuan [7].