实探杭州市钱塘区数字化影视基地 大片场景实时渲染 虚拟制片降本增效

Core Viewpoint - The article highlights the transformative impact of new information technologies such as AI, big data, and cloud computing on the film industry, particularly focusing on the launch of the Qiantang District Digital Film Base in Hangzhou, which utilizes cutting-edge virtual production technologies [1][2]. Group 1: Virtual Production Technology - The Qiantang District Digital Film Base integrates advanced technologies including LED, XR virtual shooting, ultra-high-definition display, motion capture, and virtual humans, making it one of the largest digital studios in Hangzhou [2]. - The virtual production technology allows for real-time rendering and LED camera tracking, enabling high-fidelity scene presentation and significantly improving production efficiency [2][3]. - This technology reduces the number of servers required for virtual scene shooting to less than half of traditional methods, enhancing on-site stability and allowing for real-time scene modifications [3][4]. Group 2: Cost and Efficiency Optimization - The implementation of virtual production technology can lower production costs by over 60% and significantly shorten production cycles, with projects that traditionally take two weeks now completed in 2-3 days [4]. - The technology is particularly beneficial for filming challenging scenes such as mountains, oceans, caves, and airports, which are costly or difficult to shoot in reality [4]. Group 3: Market Growth and Industry Integration - The global virtual production market is projected to reach $2.79 billion by 2024, with a double-digit growth rate expected, particularly in the Asia-Pacific region [5]. - The Qiantang District is rapidly forming a complete film industry chain, with 156 cultural enterprises and a revenue of 5.022 billion yuan in the first quarter of this year, reflecting a growth rate of 10.9% [6]. Group 4: Collaboration and Talent Development - Multiple digital film technology and content creation companies have partnered with the Qiantang Digital Film Base, attracting various industry players and fostering a cluster effect [7]. - The base plans to collaborate with universities to integrate virtual technology into curricula, addressing the gap between theory and practice in digital film talent cultivation [7][8]. Group 5: Support for Young Directors - The base has launched a "Support Plan for Young Directors," providing free access to digital studios and equipment to help emerging filmmakers create their works [8]. - This initiative aims to alleviate resource shortages for young creators and foster innovative projects, contributing to the high-quality development of the regional cultural industry [8].