Sinexcel Electric(SZ:300693) Zhong Guo Zheng Quan Bao·2025-08-06 21:09Core Viewpoint - The rapid development of high-power charging facilities is essential for addressing the increasing demand for electric vehicle charging, especially during peak times like holidays. The Chinese government aims to establish over 100,000 high-power charging stations by the end of 2027, indicating a significant market opportunity for companies like Shenghong Co., which specializes in high-power charging technology [1][4]. Company Overview - Shenghong Co. has evolved from a small player in the power filter market to a significant entity in the electric vehicle charging sector, with a market capitalization exceeding 10 billion yuan. The company has consistently increased its revenue and net profit since its establishment, demonstrating a strong growth trajectory [2][3]. - The company's core operational philosophy emphasizes the importance of understanding industry trends, customer needs, and the value of teamwork, which has been pivotal in its success [2]. Business Strategy - Shenghong Co. focuses on capturing early-stage industry trends rather than chasing fleeting market fads. The company prioritizes product development in a structured manner, ensuring that each generation of products is well-prepared before launch [3]. - The company is actively pursuing opportunities in high-power charging, energy storage, and electric power quality, with a particular emphasis on the growing demand for high-power charging stations and the trend of replacing old charging equipment [3][4]. Market Trends - The trend of replacing old charging stations is gaining momentum, with an estimated market size potentially reaching 10 billion yuan due to aging infrastructure and government support. Shenghong Co. has initiated a comprehensive replacement program to facilitate this transition [4]. - The definition of high-power charging facilities is evolving, with devices capable of delivering 120 kW and above categorized as ultra-fast chargers, and those at 350 kW and above classified as high-power charging facilities. Shenghong Co. is one of the few companies capable of providing megawatt-level charging solutions [5][6]. Technological Advancements - Shenghong Co. has developed a megawatt-level charging solution that significantly enhances charging efficiency, allowing for rapid charging of both passenger vehicles and heavy-duty trucks. The company has established over 1,500 megawatt-level charging stations globally [6]. - The new generation of charging stations incorporates advanced safety features, including silicon carbide power devices and intelligent protection algorithms, ensuring enhanced safety during operation [6]. Expansion Strategy - The company is expanding its market reach by targeting both rural areas and international markets. The rural market presents significant growth potential due to low costs and strong policy support, while international expansion has been a strategic focus since 2011 [7][8]. - Shenghong Co. has successfully established a presence in various international markets, with overseas revenue projected to exceed 400 million yuan in 2024, accounting for approximately 14.17% of total revenue [8].