文旅惠民不是打价格战

Core Insights - The article emphasizes that the recent tourism policies in Xi'an, such as the 60 yuan unlimited access card and the opening of 17 entry points to the city wall, have received positive feedback from citizens and tourists. However, it also highlights the challenges faced by visitors, including congestion and long wait times, suggesting that merely reducing ticket prices does not equate to true benefits for the local economy and community [1][2]. Group 1 - The introduction of 17 entry points to the Xi'an city wall transforms the experience from a "single-point sightseeing" to a "circular roaming," integrating the city wall into urban life and transportation [1]. - The article argues that true tourism benefits should focus on reducing overall costs for residents and tourists, rather than just lowering ticket prices, to enhance long-term satisfaction [1][2]. - The concept of "value over price" is introduced, suggesting that effective tourism policies should prioritize the experience and accessibility of attractions rather than engaging in a price war [2]. Group 2 - Various cities, including Nanjing and Beijing, are implementing innovative practices to enhance urban tourism, such as integrating historical sites into daily commuting routes and making them more accessible to residents [2]. - The article advocates for a shift in perspective, viewing cities as repeatable experiences rather than one-time attractions, which can lead to a more sustainable tourism model that benefits both locals and visitors [2].