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优质土特产如何香飘大市场
Jing Ji Ri Bao·2025-08-06 22:04

Core Viewpoint - The recent release of the "Implementation Plan for Promoting Agricultural Product Consumption" by the Ministry of Agriculture and Rural Affairs and other departments signals a positive move towards expanding consumption and domestic demand in the agricultural sector [1][2]. Group 1: Agricultural Product Consumption - The plan includes 23 measures across 9 areas aimed at enhancing agricultural product consumption, which is crucial for improving people's livelihoods and driving high-quality agricultural development [1][2]. - The plan emphasizes the importance of local specialties and the integration of various agricultural functions, leading to the development of pillar industries from unique local products [1]. Group 2: Challenges and Solutions - Despite achievements, challenges such as low added value of specialty agricultural products, high circulation costs, and significant post-harvest losses (20% to 30% for fruits and vegetables) remain [2]. - The plan proposes targeted strategies to address these issues by optimizing supply, enriching consumption scenarios, and enhancing online sales potential [2]. Group 3: Consumer Trends and Market Potential - Consumer preferences are shifting from basic needs to a demand for high-quality and healthy food, with a forecasted continuous upgrade in agricultural product consumption over the next decade [3]. - The plan aims to enhance product quality and marketing strategies to ensure that local specialties can successfully enter larger markets, aligning with the goal of a unified national market [3].