Group 1 - The core viewpoint is that the demand for sunscreen products has significantly increased due to rising temperatures, transforming sunscreen from a niche product to a necessity for consumers [1][2] - In the category of chemical "soft sunscreen" products, the top three products by sales growth are tinted moisturizers, lipsticks, and foundations, with tinted moisturizers seeing over a tenfold increase in sales [1] - In the physical sunscreen category, products such as sun umbrellas, fashionable sun-protective clothing, and sun hats are leading in sales, with items like sun-protective jackets and quick-dry clothing experiencing exponential growth in sales [1] Group 2 - Female consumers dominate the purchase of sunscreen products, accounting for over 70% of sales in chemical "soft sunscreen" products, with increased spending on tinted moisturizers, powders, and creams [1] - Male consumers, while representing less than 30% of sales, show significant potential for growth, particularly among younger demographics who recognize the health benefits of sun protection [1] - The consumer approach to sunscreen has evolved into a "systematic project" combining both "soft" and "hard" sunscreen products, leading to new growth points in the market [2]
防晒消费活力旺盛
Jing Ji Ri Bao·2025-08-06 22:25