被质疑宣传“病态瘦”，ZARA广告在英国被禁

Core Viewpoint - Fast fashion giant ZARA has been penalized by the UK's Advertising Standards Authority (ASA) for using models deemed "unhealthily thin" in its advertisements, sparking discussions about fashion industry standards and health considerations [1][2] Group 1: Regulatory Action - The ASA mandated ZARA to remove two controversial advertisement images from its website due to complaints about the models' unhealthy appearance [1] - The complaints highlighted that ZARA's advertising practices lacked responsibility by promoting such images [1] Group 2: Industry Response - In response to the ASA's ruling, ZARA promptly removed the disputed images and modified related content, asserting that the models were healthy and had medical certifications [1] - ZARA claimed that the images only underwent minor lighting and color edits without altering the models' body shapes [1] Group 3: Broader Industry Context - ZARA is not the only brand facing scrutiny; other fashion retailers like Marks & Spencer and Next have also been warned by the ASA for similar issues regarding unhealthy model representations [2]